Product Situational Awareness
IT that knows the situation of the business.
Situational Awareness is my advisory product. It reverses the usual order: first the whole situation of the company is captured: goals, leadership, processes, finances and stakeholders. Only then does IT emerge that meets exactly these goals.
00 Your role
I am …
Every role feels the situation differently. Choose yours.
I am CEO
Does IT carry our growth plan, and what does it do to the value of the company?
- A situation picture on one page: which IT supports which goal.
- Decision papers instead of technical reports.
- Growth without IT surprises.
- FilmEveryone wants something different1:09
- PodcastSituation Picture, Episode 02: Everyone wants something differentIn preparation
- DownloadSituation Briefing 01In preparation
I am CFO
What does IT really cost, who approved it, and does the model fit our financing?
- Every IT item with business purpose, owner and form of financing.
- Approvals in the decision log.
- CAPEX and OPEX chosen deliberately.
- FilmEveryone wants something different1:09
- PodcastSituation Picture, Episode 04: CAPEX or OPEX before the exitIn preparation
- DownloadSituation Briefing 02In preparation
I am an investor or family office
Which IT risks am I buying, and what does it cost to fix them?
- IT due diligence before the investment, situation picture afterwards.
- Measures by value impact and effort.
- Come in, resolve, hand over with documentation.
- FilmThe investor asks about ITIn production
- PodcastSituation Picture, Episode 03: What an investor wants to know about ITIn preparation
- DownloadSituation Briefing 03In preparation
I lead IT
How do I keep operations stable while everyone wants something new at the same time?
- Priorities that executive management backs.
- A target architecture that carries the planned growth.
- Separate environments from the start.
- FilmEveryone wants something different1:09
- PodcastSituation Picture, Episode 11: Separate environments from the startIn preparation
- DownloadSituation Briefing 04In preparation
I am responsible for quality and compliance
Which standard applies to us, and where is the evidence that we meet it?
- A list of obligations by industry, market and activity.
- A roadmap by risk and business impact.
- Evidence versioned and approved.
- FilmThe audit is comingIn production
- PodcastSituation Picture, Episode 05: Conformant or certified?In preparation
- DownloadSituation Briefing 05In preparation
I am founding or leading a scale-up
From when is IT more than handing out laptops for us?
- IT processes that grow with the company, without legacy baggage.
- Knowing early which regulations are coming.
- Technical leadership for a defined period.
- FilmFrom ten people, IT is no longer a laptopIn production
- PodcastSituation Picture, Episode 01: From ten people, IT is no longer a laptopIn preparation
- DownloadSituation Briefing 06In preparation
I am facing a succession, handover or takeover
What does a successor or buyer really take on if they cannot see the IT?
- IT situation picture before the handover.
- Technical due diligence as a complement to the financial one.
- Key-person dependency map.
- FilmThe buyer asks who knows the passwordIn production
- PodcastSituation Picture, Episode 06: Who knows the password?In preparation
- DownloadSituation Briefing 07In preparation
01 Term
What does Situational Awareness mean in IT?
Situational Awareness means awareness of the situation: knowing what is happening around you, what it means and how it will develop.
- Perceiverecognise the elements of a situation
- Understandgrasp what they mean together
- Think aheadderive how the situation will develop
02 Situation
What belongs to the situation of a company?
IT is not part of the situation; it is measured against it.
- L1Company goals
- L2Leadership vision
- L3Core processes
- L4Financial position
- L5Stakeholders and investors
- L6Obligations and risks
03 Guiding principle
IT must fit the business, not the business the IT.
When a company adapts its processes to a system, it pays for it every day: with detours, shadow lists and dependency on individual people.
04 Process
How does an engagement work?
An engagement has four steps. Each ends with a result that you keep.
- 01
Capture the situation
Situation picture, SWOT, process map
- 02
Understand the situation
Process flows, matrices, decision log
- 03
Think the situation ahead
Target picture and roadmap
- 04
Lead and hand over
Running IT, audit-proof documentation, handover
05 Tools
With tools that management and investors know.
Not with IT jargon. Every result is documented in a conformant and auditable manner.
- SWOT analysis
- Process map
- Process flows
- Matrices
- Decision log
- Auditable documentation
06 Result
What do you get at the end?
No slide collection, but working tools with which your company continues to work.
- Situation picture on one page
- Game plantarget picture, roadmap and decision log
- Playbooksdocumented procedures (SOPs) for the handover to your team
07 Engagement
Who is Situational Awareness for?
For companies in which IT and business are drifting apart, and for everyone who has to answer for it.
- Executive managementCEO and CFO
- Investors and family officescome in, resolve, leave again
- Start-ups, scale-ups and venturesfrom around ten employees
- Succession and handoverwhat a buyer does not see of the IT
- Quality management and complianceevidence for standards and laws
- Corporate groups and joint venturesprogramme leadership
Sparring: an independent second opinion before a decision, usually in a few sessions.
08 Distinction
What Situational Awareness is not.
- Not a tool.
- Not a certificate.
- Not a permanent engagement.
09 Practice
Where the method comes from.
Situational Awareness emerged from engagements in which IT had to deliver under time pressure and regulation.
In detail Terms and sources
- Situational Awareness (awareness of the situation)
- Perceiving, understanding and thinking ahead of a situation (Endsley 1995). Here: the name of the advisory product.
- Situation picture
- One-page presentation of the six dimensions of a company (goals, leadership vision, core processes, financial position, stakeholders and investors, obligations and risks) and of today’s IT.
- Fit analysis
- Comparison of where IT meets the goals of the company and its stakeholders and where friction arises.
- Decision log
- Running register of all architecture decisions with rationale, also known as Architecture Decision Record (ADR).
- Fractional CTO
- Technical leadership part-time or for a defined period, typically for start-ups and scale-ups without a permanent CTO.
- Auditable documentation
- Documentation kept according to a standard such as ISO 27001 or ISO 9001: versioned, approved, with evidence and verifiable by auditors.
- Playbooks (documented procedures, SOPs)
- Documented IT and operating procedures: runbooks, SOPs, handover documentation and emergency procedures, so that an internal team can run operations without an advisor.
- Grow. Scale. Let go.
- Build up, scale, hand over: the guiding motif for step 04.
- Endsley, M. R. (1995). Toward a Theory of Situation Awareness in Dynamic Systems. Human Factors, 37(1), 32–64. (independent research)
- Reference cases Discover Airlines and FraAlliance, approved by the customers for IT am Main, as of June 2026. (own source)
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FAQ Answers
Questions about Situational Awareness.
What is the advisory product Situational Awareness?
Situational Awareness is the advisory product of Ivo Schönberner. It aligns a company’s IT with the entire situation, that is with company goals, leadership vision, core processes, financial situation and the interests of investors and stakeholders: in four steps from capturing the situation through the fit analysis and the target picture to implementation and handover to an internal team.
What belongs in a situation picture according to Situational Awareness?
Six dimensions: the company’s goals, the leadership vision, the core processes, the financial position, the interests of investors and other stakeholders, and obligations and risks. IT is deliberately not part of the situation; it is measured against it.
Why does the financial position belong in IT consulting?
Because IT ties up money and can save money. Liquidity, budget, cost structure and financing stage decide which architecture is viable. A technically ideal solution that overstretches the company financially does not meet the goals of management.
How does Situational Awareness take investors and stakeholders into account?
Their expectations are explicitly captured in the situation picture, for example growth targets, exit readiness, due diligence readiness or requirements of shareholders. IT is designed to support these goals measurably, and conflicts of objectives between stakeholders are openly put forward for decision.
Which tools does Situational Awareness work with?
With proven management tools instead of IT jargon: SWOT analysis of the company, process map, process flows of the core processes (for example in BPMN), stakeholder, RACI and prioritisation matrices, and a decision log. The target picture and roadmap of IT are derived from these.
How does the documentation become audit-proof?
All results are kept in a conformant manner, for example according to the requirements of ISO 27001 and ISO 9001: versioned, with approvals, owners and evidence, in an auditable system instead of scattered files. This way an auditor can trace every decision, even after the handover.
Where does the term Situational Awareness come from?
From aviation and human factors research. In 1995 Mica R. Endsley defined Situational Awareness as the perception of the elements of a situation, the comprehension of their meaning and the projection of their future status. Pilots and air traffic controllers train exactly these three levels.
How can you tell that the business is being forced into the IT?
Typical signs: employees keep shadow lists alongside the system, processes are rebuilt because a tool requires it, decisions depend on individual people, and nobody can explain on one page which IT supports which business goal.
What do you receive at the end of an engagement?
A situation picture on one page, a fit analysis with a decision log, a target picture with a roadmap and, if desired, the implemented IT with a documented handover to the internal team, including playbooks (documented procedures, SOPs) for operations and emergencies.
How long does a situation picture take?
That depends on size, locations and regulation. Scope and timeframe are set in the initial conversation and are then fixed in writing.
Is Situational Awareness a framework or a certification?
No. It is a way of working with fixed results. Existing standards such as ISO 27001 or ITIL are used where they serve the business, but are not introduced for their own sake.
Which company sizes is Situational Awareness suitable for?
From the start-up with ten people to the company with around 1’000 employees, plus programmes in corporate groups and joint ventures. What matters is not size, but that IT and business are drifting apart.
Who carries responsibility during the engagement?
Responsibility for decisions stays with the company. Ivo Schönberner prepares decisions, documents them in the decision log and implements what has been decided.
Does Ivo Schönberner work vendor-independently?
Yes. Technology follows the business. Microsoft 365, Mac and Windows, cloud or locally operated AI are chosen by fit, not by partner status.
What does Situational Awareness cost?
There is no off-the-shelf package. Billing is by day rate or as a monthly engagement, depending on engagement model and scope. You clarify the framework in the first conversation.
What is your situation?
Thirty minutes, no presentation.
